Svetlana NovikovaDirector, Corporate Affairs and PR – Phystech Ventures
areas of expertise
- Strategic PR
- Crisis communication
- Reputation management
- Media relations
- PR ROI measurement
- Moscow State University. M.V. Lomonosov (MSU)
- Humboldt-Universität zu Berlin
- Head of Corporate communications, Russia, CIS, Eastern Europe, Middle East, Africa and Latin America (Kaspersky Lab)
I am a PR professional with over 16 years of experience in managing corporate communication at different markets: Russia, CIS, Eastern Europe, Middle East, Africa, Turkey, Southeastern Asia, the USA and Latin America.
Strategic PR, crisis communication, reputation management, media relations and PR ROI measurement are areas of my professional interest.
Phystech Ventures is an early stage venture capital firm focused on investing in high-tech companies in IoT, connected platforms, cybersecurity, efficient energy use, oil&gas and new materials across the USA, South-East Asia and Central and Eastern Europe. Founded in 2013 Phystech Ventures is backed by a number of global entrepreneurs.
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